Strategic Design, Ethiopia · Kenya

Making products and services
work for people.

We apply Human-Centered Design to complex challenges in Africa, from field research and co-creation through prototyping and scale.

See our work Who we are
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What clients say

In the words of our clients

Their genuine desire to co-create solutions that are innovative, rooted in women's needs, and locally relevant has been a driving force behind the success of our project.

Project Director, ICAF University of California, San Francisco

I was consistently impressed by both the visionary perspectives reflected in their approach, and by the efficiency and quality of the work they managed to deliver in a complex and multi-dimensional field environment.

Technical Officer, Nutrition Global Alliance for Improved Nutrition (GAIN)

Derz Consulting adapted well to research pivots and collaborated effectively across geographies and disciplines, balancing strong local insight with cross-context comparability.

Design Lead Catapult Design
Who we are

Local fluency.
Global rigour.

Derz is a strategic design consultancy based in Addis Ababa and Nairobi. We work with development organizations, government programs, and private sector clients to understand users deeply, design solutions collaboratively, and test them before they scale.

Most design firms operating in our region work from a distance. We don't. Our team is embedded in the communities we design for, which means our insights are sharper, our co-creation is more genuine, and our prototypes are tested in the real conditions they'll live in.

We combine contextual depth with rigorous design practice, drawing on Human-Centered Design as our primary methodology, bringing genuine cross-sector experience across public health, agriculture, economic empowerment and education.

How we work

From insight
to impact.

Our process is iterative, not linear. We move between research, design, and testing, adapting to what we learn. Every engagement is built around direct contact with the people who matter most to your challenge.

01
Design Research
Ethnographic interviews, community observation, journey mapping, and surveys, generating insight genuinely grounded in the field.
02
Co-creation
Facilitated workshops that bring users, providers, and stakeholders together to develop solutions collaboratively. Shared ownership from day one.
03
Prototyping & Testing
From rough concepts to higher-fidelity simulations, tested in real conditions before commitments are made. Failure early is learning cheaply.
04
Scale & Embed
We build HCD capability in the teams we work with, so that human-centered practice continues long after our engagement ends.
What we offer

Our services

Design Research & User Insights
In-depth field research, interviews, ethnographic observation, and co-inquiry, to understand the people behind the challenge and generate insights that hold up in the field.
Facilitation & Co-creation
Facilitated workshops and participatory design sessions that bring users, providers, and decision-makers together to develop solutions collaboratively, with shared ownership from day one.
User Experience Design
Designing products, services, and digital tools that are intuitive, accessible, and built around how people actually think, move, and make decisions.
Behaviour Change & Communication
HCD-informed communication strategies and materials that are grounded in real user needs, tested with target audiences, and designed to shift behaviour, not just inform.
Business Process Mapping & Requirements Development
Workflow analysis, stakeholder interviews, and structured requirements documentation, bridging the gap between user needs and technical delivery for technology and digital transformation programmes.
Capacity Building
Tailored HCD training and learning-by-doing programmes for teams and organisations building lasting internal design capability.
Product & Service Design
End-to-end design of products and services, from rapid prototyping and iterative testing through to final solutions that are ready to scale.
Where we work

Sectors & geographies

Public Health Sexual & Reproductive Health Social Protection Nutrition Education Economic Empowerment Digital Services Public Services Gender Equality Construction Ethiopia Kenya
The people behind the work

Meet some of our team members

Emnet Woubishet Teklu
Emnet Woubishet Teklu
Founding and Managing Partner
LinkedIn →
Edlawit Hirpa Urga
Edlawit Hirpa Urga
Founding Partner
LinkedIn →
Ayana Geneti Weyessa
Ayana Geneti Weyessa
Design Strategist
LinkedIn →
Ruth Tefferi Gebremeskel
Ruth Tefferi Gebremeskel
Designer
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Yohannes Seyoum Kebede
Yohannes Seyoum Kebede
Junior Designer
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Selected work

Projects

10+ projects across Ethiopia and Kenya
Public Health · Self-CareEthiopia

DMPA-SC Self-Injection: HCD-Led Demand Generation

Designing demand-generation communication materials for DMPA-SC self-injection with PSI Ethiopia and FGAE, from insight gathering through a production-ready media toolkit.

Public Health · ImmunizationEthiopia

PATH Living Labs: Co-creating Solutions to Improve Access to Immunization

Applying the Living Labs HCD model to identify barriers and co-design solutions for zero-dose and under-immunized children and adolescent girls across three Ethiopian cities.

Gender · HealthKenya

Prototyping Gender Equality Design Labs

Partnering with Catapult Design in Nairobi to prototype and test Gender Equality Design Labs, building the methodology for gender-responsive HCD in Africa.

Public Health · SRHEthiopia

Adaptation of Smart Start in Gambella, Benishangul-Gumuz & Addis Ababa

Insight gathering, tool adaptation, and creative direction for graphic design, adapting the Smart Start SRH toolkit for three distinct regional contexts in Ethiopia.

Construction · PublicationEthiopia

Designing a Construction Manual for a New Product

User research, journey mapping, ideation, and prototype development to design a practical construction manual for Kubik, making technical building knowledge accessible to informal builders and tradespeople in Ethiopia.

NutritionEthiopia

Dairy in School Feeding, Nutrition-Sensitive Social Protection

Toolkit testing, co-creation workshops, and prototype development for a school feeding program using HCD to improve nutrition outcomes.

EducationEthiopia

Assessing the Market for New Product Launch, Pathways

Landscape assessment, quantitative research, and market entry recommendations to guide the launch of ALX's Pathways product in Ethiopia.

Public Health · SRHEthiopia & Kenya

Improving Contraceptive Counseling and Follow-up Care

Working with UCSF, KEMRI, St. Paul's Hospital Millennium Medical College (SPHMMC), and University of Michigan to redesign contraceptive counseling services in Addis Ababa and Nairobi, from insight gathering and persona development through prototype testing and solution finalization.

Child HealthEthiopia

Revitalising Community-Based Newborn Care

Prototyping and testing tools to revitalise community-based newborn care and integrated case management for frontline health workers.

EducationEthiopia

User Understanding and Experience Design

Insight gathering, persona development, and user journey mapping for ALX Ethiopia, shaping the learning experience for young African professionals.

New project coming soon…
Work with us

Ready to design
for the people who matter?

Get in touch