ALX, a leading technology training provider under the African Leadership Group, is committed to accelerating the careers of young Africans by equipping them with the necessary technology and professional skills to thrive in the digital economy. As part of its mission, ALX is dedicated to creating transformative learning experiences that empower the next generation of African leaders.

In early 2023, when ALX Ethiopia started its transition from a fully virtual model to blended learning, combining online and in-person instruction. While this shift offered new opportunities for enriched peer-to-peer learning and a stronger sense of community, the ALX team anticipated challenges in motivating in-person attendance.  

ALX was aware that the success of this transition hinged on how well their value proposition and overall experience resonated with trainees. They recognized the importance of understanding and addressing trainee needs and pain points to ensure a seamless integration of the physical and digital learning environments. Additionally, ALX sought to tackle engagement challenges such as the dropout rate, aiming to create a more cohesive and supportive learning community in Ethiopia.