Improving contraceptive counseling and
follow-up care in Ethiopia and Kenya
CLIENTS/PARTNERS
University of California, San Francisco (UCSF), Kenya Medical Research Institute (KEMRI), St.Paul Hospital
Millennium Medical College (SPHMMC), and University of Michigan (UM)
SECTOR
Public health – Sexual Reproductive Health
LOCATION
Addis Abeba, Ethiopia and Nairobi, Kenya
KEY ACTIVITIES
Insight gathering, persona, and journey map development, prototype testing, workshop facilitation,
solution finalization
DURATION
Apr 2023 – Nov 2024
Illustrations by Pablo Stanley
User understanding and experience design
CLIENTS/PARTNERS
Africa Leadership Group, ALX Ethiopia
SECTOR
Education
LOCATION
Addis Abeba, Ethiopia
KEY ACTIVITIES
Insight gathering, Persona development, User journey mapping, Prototype development
and prototype testing support
DURATION
Jan – Jul 2023
Revitalising Community Based Newborn Care and integrated Community Case Management in Ethiopia
CLIENTS/PARTNERS
Last Mile Health, Ethiopia
SECTOR
Health
LOCATION
Addis Abeba, Ethiopia
KEY ACTIVITIES
Insight gathering, Prototype development, Workshop facilitation, Prototype testing and assessment, Prototype Iteration and Training
DURATION
Mar 2023 – Apr 2024
Assessing the market for New Product Launch - Pathways
CLIENTS/PARTNERS
Africa Leadership Group, ALX Ethiopia
SECTOR
Education
LOCATION
Addis Abeba, Ethiopia
KEY ACTIVITIES
Landscape assessment, Quantitative assessment, and market entry recommendations
DURATION
Mar-May 2024
Provision of diary in school feeding program (Nutrition sensitive social protection using HCD)
CLIENTS/PARTNERS
Global Alliance for Improved Nutrition (GAIN)
SECTOR
Nutrition
LOCATION
Addis Abeba, Ethiopia
KEY ACTIVITIES
Toolkit testing, workshop facilitation, co-creation and prototype development
DURATION
Mar – Jul 2024
Designing a construction Manual for a new Product
CLIENTS/PARTNERS
KUBIK
SECTOR
Construction and Publication
LOCATION
Addis Abeba, Ethiopia
KEY ACTIVITIES
User research (journey map), Insight gathering, Ideation, developing prototypes,
and developing a manual
DURATION
May 2024 – Mar 2025
CLIENTS/PARTNERS
Catapult Design
SECTOR
Health
LOCATION
Nairobi, Kenya
DURATION
Oct 2024 – Sep 2025
Adaptation of Smart Start in Gambella, Benishangul-Gumuz and Addis Ababa
CLIENTS/PARTNERS
Federal Ministry of Health Ethiopia and Population Services International-Ethiopia
SECTOR
Public Health, Sexual Reproductive Health
LOCATION
Ethiopia- Addis Ababa, Gambela, Benishangul Gumuz
KEY ACTIVITIES
Insight gathering and testing tools with target audience, adaptation of existing tools, creative direction for graphic design
DURATION
Oct 2024 – Mar 2025